How to Be a Social Media Guru: 7 Easy Steps!

It's very simple.

1. Shave your head bald.
2. Buy glasses and dark clothing. No collars. Extra points for thin black wool sweaters
3. Be likeable or serious. Choose one. If you choose likeable, suck up to everyone. If you choose serious, be arrogant and piss people off on purpose (and lose your sense of humor if you have any).
4. Talk about "conversations" a lot.
5. Read a lot of social media blogs and then write good blog posts regurgitating the same ideas.
6. Pretend you're successful.
7. Speak at conferences.

Do these 7 steps, and I guarantee you will be perceived as a social media guru in no time!