I'm a big fan of freakonomics and superfreakonomics, are you?
Some points:
- Businesses are paying big money for likes; up to $2 per fan for 150,000 or more fans
- Likes qualify prospects: when someone likes your ad and fan page, and when fans like your posts, they are opting deeper into your brand and offerings
- Likes increase sales: people are buying into you more and increasing their own conversion rate
- Likes prove people are paying attention: the first piece of the AIDA process - every like proves you're visible and people are paying attention
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