There are two basic steps...
You may be running Facebook ad campaigns, but are you getting the most out of every dollar you spend? Our research says you probably aren’t, and here’s why.
GOALS: I wanted to prove some basic relationships amongst the Facebook ad metrics, and see how else the data can guide us in creating more effective Facebook ads. It’s not only about the algorithm(s), but also how the metrics answer questions like “Does my prospect seeing an endorsement from one of their friends always improve my ad results?”
DATA: 172 ads across 10 client campaigns from August 1 – Sept 10, 2010 (roughly 40 recent days).
To see at the happy crowd at Bistro 17 (facebook|website) on Hilton Head Island, South Carolina, you’d never think that just 3 months ago, they were close to shutting down for good. Owner Anna Buckingham says,
“Business was so slow at that point, even during the tourist season, that we were wondering if we should call it quits.”
But now this French-themed restaurant with mouth watering brie and an obsession with containers and dogs is a word-of-mouth sensation and always busy. In fact, they’re one of the few restaurants doing really well in the off-season.
Combine AdWords’ copywriting and analytics with image-oriented linkbait, and you’ve got Facebook ads.
And it’s a new system to figure out how to compete in. To that end, I’ve combined my own experience with creating and optimizing Facebook ads for myself and clients with a survey of the existing literature out there, and created a free whitepaper and video training
I was asked to speak about “Capitalizing on the Twitter Revolution” at Pubcon. So I talked about Facebook.
Why?
I said: “Twitter revolution? Didn’t that happen in 2008?
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